Simple food storage containers have become silent ambassadors for numerous brands. 

 

Wonder how?

 

Food packaging has a lot more history than you think.

 

Evolution of Packaging

 

Curiosity has been an indispensable aspect of human nature, leading to many technological and scientific breakthroughs. From the game-changing mastery of fire to the futuristic exascale computers, humans have continued to innovate (And still innovating!!). 

 

This innovation has not been confined to a single industry but is ubiquitous. 

 

Food packaging is one of the foremost industries that has undergone subsequent changes over the years. 

 

In the bygone era, leaves, animal skin and shells were used to pack food. 

 

Seems a bit odd right? But you heard it right. 

 

This method kept food safe, yet preventing spills was a challenging endeavour. 

 

Consequently, glass and ceramic materials came into use. However, due to their fragility, they were difficult to manage. Eventually, these materials gave way to plastic, which emerged as the most sought-after choice for packaging.

 

What’s the catch? 

 

Eco-Friendly Alternatives in Packaging

 

Sustainable packaging has taken centre stage in recent years, due to rising environmental concerns and growing consumer preferences.

 

This transition towards eco-friendliness led to the production of biodegradable packaging materials.

The result?

They break down quickly and are safe for the environment. 

Unlike traditional packaging options, green packaging alternatives like kraft, plant-based and paper-based packaging are easy to handle and dispose of, making it a more favourable option among consumers. 

What if plastic materials were given a second life? 

This thought led to the production of recyclable plastics. They reduce the amount of plastics that would otherwise end up in landfills. These plastics, primarily PET, HDPE, LDPE, and PP, can be collected, sorted, and reprocessed after use, extending their lifespan.  Recycling gives these plastics a second life, reducing the need for virgin plastic production. Moreover, they require less energy to produce and transport thus minimising Carbon footprint. 

By prioritising reusable, compostable, and biodegradable packaging, zero-waste approaches contribute to a cleaner planet by preventing waste and reducing carbon emissions.

 

Packaging as a Medium of Marketing

Additionally, brands have been using packaging as a form of advert.

 

And you know what?

It’s been a trendsetter ever since.

 

Packaging is not just for storing food instead a bold marketing move. 

 

It has the potential to influence customer’s purchasing decisions. First impressions are lasting, making your brand the preferred choice for consumers. Hotpack offers an extensive range of customisable products for this very purpose! 

 

Want to know more? 

 

Choose from our 4000+ products now to get started.

 

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